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Within the past several years,
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Integrating virtual renderings into
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So weve discussed
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Carl
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Like Carl Freeman,
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In the 21st century, it has become increasingly common for builders and developers to employ some form of Internet marketing presence, prominently showcasing their projects or communities, and marketing their
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Since the first
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The true key to Tridels success is not so much about the website itself, but the
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Instead of being fed information which has been simply posted
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By integrating VR solutions into our website and email campaigns, we have been able to significantly improve our website traffic and leads, says Jim
In effect, the website has now
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The main benefit to these companies strategy is that instead of investing money in developing new marketing channels such as
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A grim reality of the cyclical market in which we operate, is the fact that consumer
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White Ladder to overcoming competitor strategies and determining how to secure purchase commitments from a dwindling pool of buyers. For the average home buyer the entire purchase process is often an overwhelming experience that sees them faced with a torrent of financial
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So where do you begin? While it would be extremely difficult to cover the myriad ways to accomplish this task within these pages, the following represent a few of those methods identified as producing the greatest results with minimum
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Another hallmark of a boom-time housing market is the fact that builders and developers tend to focus on sales volume, emphasizing quantity, which has caught more than a few mid-stride just as the market turns soft. In a cooling marketplace, this strategy is no longer viable and the focus begins to shift from one of volume to one of
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New home upgrade options have seen an unprecedented rise in popularity as buyers have become more demanding and conscious of the dcor options available to them. In this climate, builders have been hard pressed to not offer increased dcor options and selections to meet this insatiable appetite. Although it would seem nothing else can be done, options sales have not yet reached their
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As an example, a $5,000 price tag for upgraded cabinets may intimidate or convince a purchaser they dont really want the upgrade, but when put into the perspective of a 20 year mortgage the added cost is minimal. The $5,000 cabinet upgrade appears to be a bargain when viewed as the $21 monthly mortgage premium it actually is. As you can imagine, working with a mortgage impact figure can serve to generate higher
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The strategies and enhancements discussed today represent only a few of the tools you can rely on to gain a competitive edge, as
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Frank Guido, President and
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